Wild Atlantic Way:
Star Wars The Last Jedi
When Star Wars: The Last Jedi hit cinemas on Dec 15th, we launched the first ever interstellar tourism campaign.
Well, technically.
To promote the Irish filming locations used in the latest instalment of the Star Wars franchise, we sent a billboard into space (yes, actual space!), followed by a nice little promo film with Luke Skywalker himself. We even made a few social posts to highlight the local establishments fans might want to check out when they visit.
