Ninety One:
Change is Inevitable
Having demerged from the Investec Group in March 2020, Anglo-South African investment manager Ninety One understands how change works. For their first campaign targeting a UK financial audience, we wanted to challenge how people perceive change and the opportunities that can be born from it.
"Change is Inevitable" builds on the existing brand platform “investing for a world of change” in an intelligent, thought-provoking way that establishes the brand as a modern and relevant partner for British financial intermediaries seeking to navigate times of change.
The campaign led with an initial series of print executions and short films featuring scenes juxtaposed with incongruous captions to show the humble origins of some of the world’s most significant and influential cultural changes.
