Pol Roger:
Reassuringly Hard to Find
The quality of Pol is unmistakable. As the champagne of choice for royals and icons for nearly a century, you know you’re drinking the best of the best - if you can get your hands on a bottle that is.
As a family business dedicated to their craft, Pol Roger’s quality over quantity mentality means there’s less to go around than other brands of Champagne. So much so, it has consistently sold out, year after year, since 1849. It means you might have to work harder to seek it out. But in the end, it’s that very rarity that makes drinking it even more special.
*2024 Update
For Pol Roger’s 175th Anniversary, we’ve leaned into how ‘reassuringly hard to find’ our bottles of Pol can be, embracing an approach we refer to as: “Where’s Polly?”.
By hiding Pol Roger’s distinct bottle shape within some beautifully crafted eye-catching artwork, we’ve turned what could have been just some nice print and OOH ads into a fun puzzle for people to solve and engage with.
