Petplan

With an increasing number of new challengers entering the Pet Insurance market, Petplan’s position as the UK’s number one provider was at risk of being eroded. Showing animals as cute or funny rascals is easy (and done to death). Showing what they actually mean to their owners is a truth only they can fully understand.

‘The Wait’ tells the painfully familiar story of Jack, anxiously awaiting news of an unseen loved one. He can’t focus on anything else, no matter where he is or what he does. It’s only in the final moments do we discover the loved one in question was his Irish Terrier who had been undergoing surgery.