Cushelle:
C5 Idents
Toilet tissue brand Cushelle wanted to sponsor Channel 5’s ‘animal lovers’ programming; The Yorkshire Vet, Dogs Behaving Badly & Elephant Hospital. But what do these shows have in common with toilet paper? Cushelle’s loveable, cuddly mascot Kenny just so happens to be a koala himself, making the brand like the shows it sponsors; perfect for anyone with a soft spot for animals.
And in all honesty, it was just a good excuse to have some fun with puppets and make some funny (and hopefully memorable) little ads.
