We took P&O Ferries back to its adventure seeking, pioneer roots with a glass-raising salute to the oceans, and an open invitation to pack up the car, van, motorhome or sidecar and head over that horizon.
Our intention was to bring into focus the liberating draw of the sea at a time that’s perfect for the explorers of the post-pandemic world.
The soundtrack of the TV spot is by 1950s Polynesian poet, musician, artist and professional basketball player Paul Page and the brand line "To the sea" has been hand-crafted by multi-award-winning typographist Allison Carmichael.
